In the era of openness and diversity, the only constant is change.

At present, China’s clothing industry is standing at a new crossroads. How to meet the diversified needs of consumers and go further with consumers has become a problem for clothing companies and brands to consider.

Only by facing the present can we gain insight into the future. Recently, iResearch released the “Seven Trends in the Apparel Industry”. The report summarizes the future trend of the apparel industry and presents new ideas for related companies and brands in the apparel industry.In this article, we analyze three of the trends.

Capsule series

Today, the capsule series has gone beyond the original condensed and classic connotations, and extended to richer content. Brands use capsule collections as a way of marketing for certain seasons or festivals, and they also convey fashion attitudes through stand-alone themes such as fabrics.In addition, the brand has also launched capsule series through cooperation with fashion IP to hope that more consumers will be familiar with this brand.

Mountain system/outdoor style

Affected by the epidemic, camping that can not only get close to nature but also ensure safe social distance has become a new way of outdoor activities.

The rising popularity of camping has driven the growth of retail sales of related shoes, apparel and outdoor equipment. Under this trend, luxury brands have successively launched camping clothing or introduced camping elements. From hiking camping to exquisite camping, the “krypton gold” and sharing attributes are obvious. Coffee shops and lifestyle collection stores with the theme of exquisite camping have also promoted the popularization of mountain lifestyles.

National fashion clothing

At present, the “Generation Z” group has become the backbone of the consumer group. They no longer blindly pursue international brands. Buying “domestic products”, using “domestic products”has become a new daily routine for “national trendy youth”.

Data shows that most consumers will repurchase Guochao products, which is mainly supported by “Chinese style” elements and patriotic feelings, of which “chao” is a bigger driving factor. It can be seen that product design and product quality are the important links for Guochao clothing.