Cotton’s Lifestyle Monitor is a rolling market research program. It includes more than 100 questions to study consumer behavior and attitudes of U.S. consumers. It monthly online surveys of U.S. consumers’ attitudes and behaviors on topics such as clothing, fashion, home furnishing, fiber preferences, and more. Since 1994, more than 80,000 consumers have participated in the survey, 60% female and 40% male, aged 13 to 70 years old, representing the different race, income class, education level and geographical distribution of the U.S. population .

The 2022 Cotton Incorporated Lifestyle Monitor Survey on consumer clothing habits online shared key data recently.

Apparel shopping process: Compared with last year, consumers continue to prefer to complete the entire clothing purchase process online.

Browsing clothing: 67% of consumers prefer to browse clothing online, up from 54% in 2020 and 60% in 2021.

Research clothing: 71% of consumers prefer to research clothing online, the same percentage as in 2021, but significantly higher than 65% in 2020.

Asking pre-sales questions: 47% of consumers are more willing to ask pre-sales questions online, which is the same percentage as in 2020, but significantly higher than 36% in 2020

Purchase: 42% of consumers prefer to shop online, the same as in 2020, but significantly higher than 31% in 2020.

Asking after-sales questions: 63% of consumers are more willing to ask after-sales questions online, significantly higher than 59% in 2021 and 50% in 2020.

Repurchase of the same style of clothing: 58% of consumers are more willing to buy back the same style of clothing online, the same as in 2020, but higher than 52% in 2020.

Shopping online: The majority of consumers (58%) say the way they shop for clothing has changed over the past few years. Consumers say they will shop differently in the future, buying more clothing online (47%), followed by more clothing during promotions and discounts (41%), and more purposeful purchases (47%). 40%), buying more used clothing (32%), and buying higher quality/more durable clothing (30%). Nearly a third (34%) of consumers said they plan to buy more clothing online next year.

As an apparel manufacturing company, JSPEED will also make every effort to produce competitive high-quality clothing for consumers. Hope that customers can buy their favorite clothes without leaving home.